The airport sector presents a relevant set of revenue diversification opportunities. A new aspect with high potential is airports as service centers.
An important part of revenue diversification is the attraction of non-passengers. Airports are spaces prepared to receive a high flow of people, daily, with a series of attributes to attract different types of services and with a great opportunity to monetize this additional flow of visitors.
In this sense, it is only natural that both public services such as the issuance of passports, RGs, vehicle licensing, issuance of CNH, and private services such as registry offices, clinics, laboratories and telemedicine centers, among other services, are at airports.
Benefits for the user and enterprise
Items such as ample parking, a variety of food options, a safe and camera-controlled environment, large circulation areas, good highways or access avenues are competitive advantages.
In terms of security, the airport infrastructure stands out: in addition to the daily and constant monitoring of security guards hired by the concessionaires, there is the presence of federal, state and often municipal police forces.
In a world that is increasingly dependent on flexibility, another important point is the operation 24 hours a day, 7 days a week, 365 days a year, offering within the condominium structure a range of schedules. This allows businesses to install themselves in alternative periods or even to operate uninterruptedly.
Extensive, modern infrastructure that fully complies with accessibility standards are other benefits for passengers and future users, making the visitor experience fluid and stress-free.
The combination of these factors puts the airport at an advantage over already consolidated systems such as shopping malls, urban commercial centers and the current state structures dedicated to public services.
The movement of airport concessions to the private sector in Brazil brought an improvement in the levels of structure, comfort and facilities for passengers, which will increasingly be extended to all users.
Advantages for the Airport
Increasing revenue not directly linked to the passenger is one of the great challenges of airport administration, and services will play an important role in leveraging this qualified and constant flow of people to airports.
The development of services can bring important future developments, especially from the point of view of creating more complete service ecosystems.
A telemedicine center could foster a laboratory ecosystem, diagnostics, vaccination centers and possibly even a hospital real estate development at the airport site.
Public services such as Detran and issuance of passports encourage activities such as dispatchers, notaries, spaces for driving school tests, doctors and psychologists.
These ecosystems will make the airport's spaces more profitable, in addition to direct revenue from parking and increased consumption in food, beverage and retail stores.
Another very welcome effect is that, little by little, people will get used to visiting the airport, appropriating the infrastructure and the services and facilities offered there. Thus, the diversification of income is consolidated with the ingraining of people's habit of frequenting the airport, making it a new urban space that is part of the city's life.
In short, at airports there is a need for a qualified flow of people. For cities, the demand for places that have adequate infrastructure to receive a large number of people per day, while being safe and easily accessible.
In this context, airports as service centers are an assertive combination and a trend for the future.